Weak example
Our solution empowers users to streamline workflows and unlock efficiency across teams with cutting-edge innovation.
Weak versus strong
Strong example
Our support lead used to copy ticket details into three sheets. Now the request, owner, and deadline stay in one record, so she finds the next action before the customer follows up.
The strong version replaces abstraction with a role, an old workflow, and a verifiable outcome.
Proof samples
Illustrative samples for learning the workflow. They show a reusable input and the kind of output to inspect, not a customer result or a claim that AI detection is bypassed.
Before/after evidence
IllustrativeInput
Run the comparison image prompt only after the claim has been narrowed to one workflow change.
Expected output (illustrative)
Expected result: the same workspace at the same camera height, with duplicated sheets on the left and only necessary items on the right. No text or decorative gradient replaces the evidence.
Check lighting, perspective, object identity, and whether the one claimed change is actually visible.
Workflow proof clip
IllustrativeInput
Run the 16:9 process prompt from the approved comparison image, then stop on the object that saves time.
Expected output (illustrative)
Expected result: a slow reveal from clutter to order with consistent lighting, object identity, and room detail. The viewer can infer the workflow change without reading a slogan.
Reject any version where the room changes too much or the proof object disappears.
Naturalness checklist
Specificity
Can you replace “users”, “teams”, and “solutions” with a named role and task?
Persona
Does the content sound like one person with a viewpoint and limits?
Concrete evidence
Is there a visible object, workflow, date, place, or result supporting the claim?
Rhythm
Read it aloud. Break repeated sentence lengths and add a natural pause.
Claims
Delete guarantees, medical claims, income promises, or safety claims you cannot substantiate.
Audience intent
Choose whether the reader needs to decide, learn, buy, or act; remove anything that serves another goal.
Comparison evidence image
Turn the strongest claim into a before/after or workflow visual before writing any motion.
A clean side-by-side comparison image of a small workspace before and after one workflow change. Left side has scattered sticky notes and duplicated sheets; right side has one tidy board with only the necessary items. Natural light, realistic paper texture, consistent camera height, no text labels, no watermarks, no decorative gradients.Before-and-after proof clip
Use the clip to demonstrate one workflow change, not to announce a slogan.
16:9 process video. Start on a cluttered desk with duplicated papers, move slowly right to reveal the same desk after cleanup, then hold on the one object that saves time. Natural light, smooth handheld movement, no captions, no text overlays, no invented UI. Keep the room, lighting, and objects consistent between both states.Workflow
- 1
Audit the draft
Mark every sentence that could appear on any competitor page.
- 2
Replace abstraction
Choose a role, task, object, and measurable outcome.
- 3
Choose the proof
Pick one image or video idea that can show the claim.
- 4
Generate production guidance
Use the comparison prompts after the copy is specific and substantiated.
- 5
Send it to a scenario
Continue with the product, course, or short-video tutorial depending on the audience.
FAQ
Does this checklist hide AI use?
No. It improves specificity, evidence, and usefulness. Follow the rules of the platform, school, client, or publication where you publish.
Can it pass an AI detector?
That is not the goal and we make no such promise. Use the checklist to improve quality and disclose AI use where required.
Who owns the result?
Ownership depends on the source material, provider terms, and your account's commercial rules. Check them before publishing or selling the output.
What should I do if the content is still generic?
Cut the scope. Serve one role, one task, and one proof point instead of broadening the message.